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Huggies Wipes
Brand Refresh
Facing a declining market share, I directed the redesign of our packaging to balance freshness with consumer recognition. Working with my cross-functional team daily, I drove an insights-driven solution to modernize the brand and position it for growth.
Ownable
Visual Assets
I have organized and executed multiple photoshoots for Huggies and Rubbermaid, managing everything from photographer selection to on-set creative direction. For Huggies, I championed building a custom image library, reducing reliance on stock photography and creating versatile assets for use across the brand.
Event-Specific
Digital Design
I work with the Red Bull team to create assets that fuse the brand’s identity with the unique vibe of various festivals. My work spans digital menus, social media posts, and elements of immersive experiences, ensuring a cohesive and memorable brand presence at Red Bull booths.
