Hi, I’m Claire

Strategic Design Leader.
Art Director.
Collaborative Problem Solver.
Eternal Optimist.

Empathetic + Consumer-Focused

I design with both stakeholders and consumers in mind, ensuring that every decision is intentional and impactful.

By bringing key stakeholders along throughout the process, I foster alignment and avoid surprises. At the same time, I stay strongly connected to the consumer perspective, creating designs that don’t just look great, but truly connect and perform in the real world.

My Approach

  • $100k+ Annual Cost Savings

    Hands-on design to get the job done

  • 10+ Years of Design Experience

    At 2 Fortune 500 CPGs

  • Cross-Functional Team Leader

    Driving alignment across disciplines

  • Insight-Led Creative

    Turning consumer insights into
    human-centered, high-performing creative

Case Studies/Work

Rebuilding Trust Through User-Centered Design

To reverse declining sales, I led a packaging refresh for Huggies Wipes rooted in empathy-based research and consumer testing, resulting in a modern, intuitive system and the brand’s first share growth since 2007.

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Fueling Digital
Brand Experiences

Working with Red Bull to create ownable assets that fuse the brand’s identity with the unique vibe of festivals and events. For Carnaval San Francisco, I used insights from consumers and on-site teams to concept a mobile-friendly web app that centralized Red Bull-sponsored events - making it easier to plan the night without relying on Instagram. From digital menus to immersive touchpoints, my work helps deliver a cohesive, high-energy brand presence..

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Social Media
Brand Strategy

Before transitioning out of my role with this startup distillery, I created a comprehensive social media strategy guide to ensure brand consistency moving forward. Having built Vökin’s identity alongside the distiller, from packaging and voice to content and campaigns, the guide served as a roadmap to help future team members maintain the bold, original presence we established.

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Let’s Chat!

Highlights

  • NUK - On Product Graphics

  • Exhibit Design

  • Graco - Packaging + Displays

  • Cintron - NHL + NBA Partnerships

  • Rubbermaid - Photo Direction + Packaging

  • Ball Jar - Packaging

  • Coleman - On Product Graphics + Packaging

  • Contigo - On Product Graphics + Packaging

  • NUK - Packaging + On Product Graphics

  • Huggies - Design + Photo Direction

  • Foodsaver - Displays + Packaging