Hi, I’m Claire
Strategic Design Leader.
Art Director.
Collaborative Problem Solver.
Eternal Optimist.
Click here to download my resume
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Click here to download my resume *
Empathetic + Consumer-Focused
I design with both stakeholders and consumers in mind, ensuring that every decision is intentional and impactful.
By bringing key stakeholders along throughout the process, I foster alignment and avoid surprises. At the same time, I stay strongly connected to the consumer perspective, creating designs that don’t just look great, but truly connect and perform in the real world.
My Approach
Case Studies/Work
Driving Growth
Through Packaging
Huggies Wipes faced declining market share, prompting a redesign to balance freshness with consumer recognition. Working with my cross-functional team daily, I drove an insights-driven solution to modernize the brand and position it for growth.
Creating Ownable
Brand Assets
I directed photoshoots to develop unique, ownable assets for Huggies Wipes, overseeing everything from concept to final image selection. This approach saved $30k and enhanced the packaging refresh with high-quality, versatile visuals.
Fueling Digital
Brand Experiences
I collaborate with Red Bull to create ownable assets that fuse the brand’s identity with the unique vibe of various festivals. My work spans digital menus, social media posts, and elements of immersive experiences, ensuring a cohesive and memorable brand presence at Red Bull booths.