Hi, I’m Claire

Strategic Design Leader.
Art Director.
Collaborative Problem Solver.
Eternal Optimist.

Click here to download my resume

*

Click here to download my resume *

Empathetic + Consumer-Focused

I design with both stakeholders and consumers in mind, ensuring that every decision is intentional and impactful.

By bringing key stakeholders along throughout the process, I foster alignment and avoid surprises. At the same time, I stay strongly connected to the consumer perspective, creating designs that don’t just look great, but truly connect and perform in the real world.

My Approach

  • $100k+ Annual Cost Savings

    Hands-on design to get the job done

  • 10+ Years of Design Experience

    At 2 Fortune 500 CPGs

  • Cross-Functional Team Leader

    Driving alignment across disciplines

Case Studies/Work

Rebuilding Trust Through User-Centered Design

To reverse declining sales, I led a packaging refresh for Huggies Wipes rooted in empathy-based research and consumer testing, resulting in a modern, intuitive system and the brand’s first share growth since 2007.

View Project

Creating Ownable
Brand Assets

I directed photoshoots to develop unique, ownable assets for Huggies Wipes, overseeing everything from concept to final image selection. This approach saved $30k and enhanced the packaging refresh with high-quality, versatile visuals.

View Project

Fueling Digital
Brand Experiences

I collaborate with Red Bull to create ownable assets that fuse the brand’s identity with the unique vibe of various festivals. My work spans digital menus, social media posts, and elements of immersive experiences, ensuring a cohesive and memorable brand presence at Red Bull booths.

View Project

Highlights

  • NUK.

  • Exhibit Design.

  • Graco.

  • Cintron.

  • Rubbermaid.

  • Ball Jar.

  • Coleman.

  • Contigo.

  • NUK.

  • Huggies.

  • Foodsaver.

Let’s Chat!